Maybe javascript will be a thing of the past

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. If you can't handle the volume of leads and sales then opportunities will be lost and customers let down. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error.

It’s time to revolutionize our approach to keyword research

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness.

Update your organic links on a regular basis

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. It’s an easy fix, yet an important one since it can lead to ranking penalties under Google’s Panda algorithm if there are too many internal search results in Google’s index. Many growth hackers started out as developers. Are you looking for SEO Advice? Machines are writing stories and that is often something Google is not a fan of. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans.

How to really understand webmaster tools

Gaz Hall, from SEO Hull, had the following to say: "SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. " Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!).

This story about bread crumbs will haunt you forever

Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. I'm always amazed by the performance of Assessment for Schools on this one. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. A superior strategy over trickery is to put the time in, study, experiment, and always measure everything.

Losing Focus on link bait

Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages on your site these days. Which means you have to be good at cross-platform marketing. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you.